BELLCO CREDIT UNION This multi-channel campaign targeting credit union members who would be affected by a change in the ATM network included digitally printed direct mail, HTML emails, and Personalized URLs (PURLS). All of the pieces included a variable map personalized to the recipient showing their closest alternate ATMs.
This multi-channel campaign targeting credit union members who would be affected by a change in the ATM network included digitally printed direct mail, HTML emails, and Personalized URLs (PURLS). All of the pieces included a variable map personalized to the recipient showing their closest alternate ATMs.