AMERICAN EXPRESS - MEMBERSHIP REWARDS
This campaign targeting active skiers from the American Express Cardmember database included a 12 page direct mail catalog, HTML emails, cardmember statement inserts and highly targeted Facebook advertising. The creative featured American Express partner ski resorts and the opportunity to use Membership Rewards points to redeem ski related items.
This campaign targeting active skiers from the American Express Cardmember database included a 12 page direct mail catalog, HTML emails, cardmember statement inserts and highly targeted Facebook advertising. The creative featured American Express partner ski resorts and the opportunity to use Membership Rewards points to redeem ski related items.